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URBAN JUNGLE
eCommerce Mobile Website

Urban Jungle is an e-commerce mobile platform that helps people to make their homes greener and fresher.
This project began as one of my college assignments but ended up as a side project, which I kept improving through implementing research, user testing, and validating. With the iteration design technique, I was able to design a better website checkout experience to make users happy. The idea of the website's name was inspired by Igor Josifovic's book – Urban Jungle.
MY ROLE
Informational architecture
Wireframes & prototyping
Visual mobile design
TEAM
Personal project
The Problem
How can I make a checkout experience effective and fast?
User Flow Map

Typography & Color Scheme

Typography and Color Guide

Urban Jungle Moodboard

Typography and Color Guide
1/2
Proof of Concept

Final Design
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